Avijoy.brain
My self-branding project was probably the hardest branding project to take on, mostly cause the client was an idiot. I found it limitting to choose any one characteristic about me and base my entire identity on that - so i chose to go with overarching themes and philosophies rather than tangible qualities. The logo is based around a forming sense of self, i choose not to see it as incomplete but in progress - though theres chunks taken off, it doesn’t feel like it’s at a loss. The string that ties the branding together is curiosity - a quality i love about myself. The same curiosity that leads to experimentation, that leads to me having a new hobby every week and that has always come through in my work. Client: Self-Initiated
Tools: Adobe Photoshop, Illustrator, After effects & analog, RunwayML
2024
(January-April)
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Work in progress & explorations:
